Young consumer groups suddenly rise and chain hotel upgrades speed up

The hotel market will never be saturated, the lack of innovation and creation, today's young market can not be ignored, their consumer demand continues to upgrade, featured theme hotels in line with the pursuit of today's young people. With the rise of the post-80s and post-90s, white-collar workers and business travelers have improved their consumption level, traditional hotel services can no longer meet the young fashion, and the demand for tourist hotels of the energetic family is increasingly picky. In the next decade, they are the leading fashion and trend, and they are willing to pay for the trend. In the face of the pursuit of fashion, trend, personality of the new generation of consumer groups, hotel chains are accelerating transformation and upgrading, to create in line with the current young people's pursuit of novel fashion "appetite". The rapid rise of characteristic theme hotels has become a new growth point in the market In recent years, the economy chain hotel has become the first choice for most tourists with its excellent price and perfect service. With the continuous development of hotel industry in our country, the increasingly perfect sleeping environment and continuously improving service quality have become the reason for more and more tourists to choose economic hotel chain. The industry believes that the characteristic business hotel will be the future development direction of the hotel, and it should pursue practicality, characteristics and theme. According to the "China chain hotel industry development prospects forecast and investment analysis report" data show that during the National Day such as Hangzhou, Chengdu, Xi 'an, Dali and other popular tourist cities, the average full room rate of the hotel is close to 99.7%, but in addition to the well-known chain hotel such as 7 days, Hanting, such as home and other "one room is difficult to find", a variety of highly individual homestays, inns; Apartment hotels that make travel accommodations more like home; Special hotels such as hostels, which are cheap and can make friends widely, are also doing well. The Internet has accelerated the transformation of the hotel industry With the economic wave one after another to create a new era of China's economy, the rapid development of mobile Internet, the continuous innovation of intelligent network, are leading the development of the entire economy, all walks of life are open in unprecedented opportunities belong to the unique strength and future of the industry. With the advent of the Internet + era, many traditional industries began to think about transformation, and the hotel industry is also facing huge challenges, and the breakthrough point to change this pain is to adapt to the needs of the mobile Internet era, with innovative services to provide consumers with a better stay experience. The hotel market will never be saturated, the lack of innovation and creation, today's young people's market can not be ignored, their consumer demand is also constantly upgrading, the theme hotel with its youth, lively cultural atmosphere in line with the pursuit of young people's new fashion.